The 1923 Midland Hatcheries building on East Ninth Avenue is the gem of the week.. Located near the South Campus Gateway  this building was built during the rock-faced concrete block craze which ran from about 1900 to 1930. Despised by architectural professionals at the time for looking cheap they were embraced by the middle class for residential and commercial applications.  An added attraction was the possibility of making the block on site with widely available block making machines. Whether the building was an actual hatchery or an office is unknown today. The door and window configuration does not appear to be totally original and the windows are not original.  The man door in the photo may have been an overhead door when the building was built which lends a little weight to the hatchery theory.  The popularity of rockface block faded in the 1930s. Modernism and advances in block machine technology favored smooth face block. The building is used for subsidized housing today.

Advertisements